If all people want to do is go and look at other people so that they can compare themselves to them and copy what they want — if that is the final, deepest truth about humanity and its motivations — then Facebook doesn’t really have to take too much trouble over humanity’s welfare, since all the bad things that happen to us are things we are doing to ourselves.
– John Lanchester, https://www.lrb.co.uk/v39/n16/john-lanchester/you-are-the-product